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Media makers: get good or get lost…
So in our internet age we have become fussy about our media. We have so many people making stuff that its easily lost in all of the noise. Unfortunately artists still live in the era of Hollywood is real and that if we sit on our hands and wait then we’ll be spotted eventually because we REALLY want a record deal.
Well you won’t, if you sit on your hands and do very little then what are the chances of you being spotted above anyone elses work? If a record producer is trawling the internet and finds a band that is 70% of what he is looking for, mentioned all over so many different sites and sees them investing time and effort in what they are doing, why would they want to take someone who has recorded one song put up on a myspace page vainly waiting for Mr Sony to stumble upon them.
Who would you go with? Someone who works their fingers to the bone and invests in themselves or someone who sits and dreams?
Musicians, artists, media makers, I put this to you: Get good at selling yourself or clear the way for the people that can.
They say that genius is 1% inspiration and 99% perspiration. There will always be an audience for your music, you just need to use that 99% to find it.
If you’re an artist or a musician or a filmmaker, lets make 2010 the year where we double our fans, we finally record that album/film/book, we get ourselves funding and get on the road to success.
